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Bulk Email
The
Good, Bad & sometimes Ugly!

 

  

Bulk Email:

For a long time, national television has been the greatest possible place you could advertise a business. But who can afford the exorbitant rates? The average marketer will never have a commercial on TV, so let's talk reality here.

Let's talk about something the average marketer can start doing today to advertise to the entire world.

bulletSpam, also referred to as "UCE" or "Unsolicited Commercial E-mail," basically involves sending e-mail to large lists of people with whom you have no previous relationship. The e-mail addresses may have been "harvested" from AOL or CompuServe forums and member directories, classified ads, public newsgroups, etc…  BAD... maybe UGLY.
 
bullet

Bulk e-mail, on the other hand, involves e-mailing your previous customers, newsletter subscribers, opt-in e-mail list, etc… These are individuals who have willingly given you their e-mail addresses.  GOOD very GOOD!

Rules To Follow When Doing A Bulk Mailing

The best way to guarantee that each mailing you do generates the dramatic, positive response that you want – and that you aren't accused of spamming which will damage your reputation – is by following the few simple rules listed below.  We suggest you design your email ad with the following in mind: 

  1. Be sure to include your full company name.
     
  2. Provide a phone number that customers and subscribers can use to contact you.  This is easily included along with your name at the end of the e-mail.
     
  3. Provide a valid e-mail address in the "From" field for people to reply to. (Do NOT use stealth technology to hide the origin of the e-mail!)
     
  4. Include an option to "unsubscribe" at the bottom of ALL mailings you send and be sure that anyone who requests to be taken off your mailing list is removed immediately! This is EXTREMELY important!
     
  5. Click Here to Check out Corey Rudl. This guy is a Internet Marketing genius.

 

  

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