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Pay-Per-Click: The growth of the Internet is staggering! Millions of qualified buyers are clicking on banners and ads every hour. So why isn't your site taking advantage of those valuable clicks?
 

bulletYou're not alone. Most site owners waste their money on Internet advertising that lacks results or get results that are not measurable. Here are the steps you need to implement to get immediate consistent results, day after day, using pay-per-click programs.
 
bulletThe page that you use to advertise your product should be tightly focused. A website that has too many offers will confuse the visitor and sell very little plus the results are not easy to measure. If you are paying for clicks you should have just one offer on each advertised page.
 
bulletOffer a product or service that allows you to measure your results. A Pay-Per-Click program should be a results-oriented campaign. For example: You sell a product for $30 and make $20 on each sale. As you can see that is very easy to measure.
 
bulletKnow your ratios. It is very important to know how many sales and how much profit you make for every 100 unique visitors.
 
bulletFor example, you make $20 per sale and average 4.5 sales for every 100 unique visitors. This is an average of $90 for each 100 unique visitors. The number you're looking for is how much cash you generate for every 100 unique visitors.
 
bulletI recommend that you run a few e-zine ads to test your ratios. It is important to get 300-500 unique visitors to test your offer. You may also use products and offers that have already been tested by somebody else. Many affiliate programs already track click-through to sales ratios. You can contact the company or an active affiliate and locate the click-through to sales ratio.
 
bulletDetermine how much money you can spend to get a click-through and still make a cash profit. Let's take a look at the above example: If you make $20 a sale and each 100 clicks brings in $90 then you could pay as much as .90 per click and break even on your ad dollars.
 
bulletIf you make good money on the back end from repeat business your pay-per-click campaigns should be a big part of your ad dollars. When you first start using pay-per-click you should cycle the profits back into the next campaign until you reach an ad budget that you could comfortably manage and track.
 
bulletWhen you use pay-per-click strategies, try to double your money. If you make $90 per 100 visitors, you should be willing to pay .35 to .50 per click to get a unique visitor to that offer.
 
bulletLocate sites that offer pay-per-click ads. This part of the process is simple. Go to any search engine and type in "pay-per-click". Find all the locations you can where you can buy clicks at .35 to .50 each in quantities you can afford.
 
bulletPlace the order and watch the sales meter predictably get results you can take to the bank. You should use this strategy over and over. Make sure that you continually track results until the offer no longer produces profits.
 
bulletRepeat what works and always look for new places to advertise.
 
bulletNot only does this process work, but once you master these techniques you will know how to turn $100 into $200 over and over again.
 
  

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Not only does this process work, but once you master these techniques you will know how to turn $100 into $200 over and over again.
 
 
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